Our pages earned Silna Health 150K+ Google impressions in their first two months.
We wrote 18 guides to the payers and denial steps Silna Health's buyers search for, and all were live within two months.
See the pages we wrote
Results
Within a month of launch, the pages earned almost half of Silna's Google impressions.
- 150K+
Google impressions in the first two months
- 49%
Of Silna's Google impressions
- 4x
Ranking keywords
- 8 of 16
Tracked keywords that reached Google's first page
Starting point
Before we started, silnahealth.com ranked for 7 keywords on Google.
Silna Health handles prior authorizations, benefit checks and insurance monitoring for healthcare providers. The staff who do that work search for one payer's rules at a time, such as how Aetna's process works, how to submit a request through EviCore or how to appeal a denial.
Content examples
We wrote one page for each payer and each step that Silna's buyers search for.
Every guide sits under /prior-authorization/ on silnahealth.com, and you can read each one there.
Payer guide
Meritain Health prior authorization: how the approval process works
silnahealth.com/prior-authorization/meritain-health/
Read the page on silnahealth.com: Meritain Health prior authorization: how the approval process works
Process guide
How to appeal a prior authorization denial
silnahealth.com/prior-authorization/how-to-appeal-denial/
Read the page on silnahealth.com: How to appeal a prior authorization denial
Search results
Two months after launch, most of the 18 pages ranked on Google's first page.
- The 18 pages earned 150K+ Google impressions in their first two months.
- The EviCore page is the most shown of the 18, and the Meritain Health page earns the most clicks.
- Within a month of launch, the pages earned 49% of Silna's Google impressions, up from 21% as the guides went live.
Keywords
Silna's ranking keywords grew fourfold within a month of launch.
- Silna ranked for 28 keywords a month after launch, up from 7.
- Eight of the 16 keywords we track reached Google's first page.
- Five of them reached #1 on Google at least once within a month of launch, including "carelon prior authorization" and "cigna prior authorization".
- Across silnahealth.com, Google AI Overview impressions grew more than fourfold over the guides' first three months.
FAQ
Buyers ask these questions about Silna Health's results and how we measured them.
How long did Silna Health's keygrip pages take to earn Google impressions?
All 18 pages went live over two months, and all were earning Google impressions within weeks of going live. The pages cover payers such as Aetna, Cigna and EviCore and tasks such as appeals. Within a month of launch, the 18 pages earned 49% of Silna's Google impressions.
How does keygrip measure the results of the pages it writes?
Keygrip measures each page's results with Google Search Console, which it imports every day once you connect it. Silna Health's impressions and clicks come from Search Console for silnahealth.com, and this case study rounds them. Silna approved every figure on this page.
How did keygrip decide which pages to write for Silna Health?
We grouped the searches around prior authorization by payer and by task, and we wrote one page for each group. A provider who searches for one payer's rules finds a page about that payer, and one who needs to appeal a denial finds a page about appeals. Every page sits under /prior-authorization/ on silnahealth.com.
Get started
Each page we write answers one group of searches from your keyword map.
Keygrip maps the searches your buyers make, our editors approve every page and your coding agent publishes each one.
